What's NEXT?

That's the question we plan on answering in this space. We're sure we don't have to tell you that media preferences, platform usage and technology is a moving target in the marketing communication business.

It's our plan to keep you up to speed on what's new, interesting, potentially troubling, and in general, NEXT.

For instance, it's quite possible you're wondering if AI wrote this piece. Or if an AI designed and coded this site. (Thank gooodness the answer is "no" to both those questions). But obviously it's important for clients and team members to understand the role AI can play in our work. Especially how it can help clients be more efficient. We'll be adding a deep dive into the role AI is playing in our industry very soon.

I'd also like to extend an invitation to all you ad and PR folks out there to drop by the agency any time. I know how much these young people love being inspired by pros getting it done in the real world. Perhaps mark your calendars for Homecoming, October 5-10. We're planning an open house here at the agency, which I believe is on the parade route. We're really proud of our little corner of the agency business.

Till NEXT time,

Chuck